Editorial & Distribution Service
Today’s news consumers, journalists, bloggers, investors, and analysts need more than a text-only press release. They want to be engaged with video that can be viewed anywhere at anytime. With a video press release you can attract the attention of journalists and media publications, while delivering your content in a format they want.
Video press releases distributed over a traditional wire service can run up to $3,000 per release. This is simply a prohibitive expense for most companies. Through various partnerships and our own proprietary list of targeted media outlets and contacts, Interlinked lets you gain the same benefit provided by large wire services, yet at the fraction of the cost. Start targeting your audience now with a video press release.
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Our public relation experts will work with you to craft the prefect press release. Through in depth conversations and Q&A, we will be able to capture the essence of your brand and news story in a clear and concise manner that your target audience can understand. We’ll write the release, embed your video, create a call-to-action, distribute to a targeted audience, and report on results.
Our video news releases are guaranteed to be delivered to the top U.S. newspapers, financial publications, investment related websites, and more. Each release includes traditional national wire distribution, in addition to be permanently hosted on InterlinkedTV and sent to our private network of investors, company CEOs, partners, and media contacts. In total, your video press release will reach more than 10,000 media outlets, including journalists, editors, bloggers, analysts, and more.
With each distributed release, we will track and analyze how individuals read your story and watch your video. We will be able to tell you how many people read the release, where it was published, how many times it was shared, and second by second video engagement metrics so you know exactly how viewers interacted with the video. Video metrics will help you learn what engages your audience, identify their viewing patterns, and guide you to re-edit videos or improve your next.
In order to extend the benefits of your news release, you can choose to incorporate email marketing and lead generation into your embedded video. We will add an email signup field to your video, and include the call to action of your choice. We will then send you all email addresses collected from your video, which you can use for your email marketing efforts. And, at the end of the video, we can include a clickable call to action for you to drive viewers to a specific web page, to more of your videos, or anywhere you want.
Our team of professional copywriters and PR experts will work with you to write a press release that delivers your news story and brand message in a clear and concise manner. Not only will your video press release include our editorial services, but also we will search engine optimize the release with your keywords to help it get found online. Additionally, we will include links to your website to enhance the release’s SEO value.
You can include any video content you want in your video press release. However, typical we recommend the video to be short and concise, and be as entertaining as possible. This can be difficult for a B-to-B company, so mainly try to grab the viewers’ attention and leave them wanting more.
Yes. Not only will Interlinked host the video for you, but also we will add it to our video news site, InterlinkedTV, where it will remain permanently. Simply provide us with your raw video file, and we will host it on our site along with the video description you provide.
Yes. Videos included in all press releases can easily be shared across the social media channel of your choice. They will be watchable from with a tweet on Twitter, embed nicely on Facebook or WordPress, and make it easy to share with your audience.